5 Surefire Ways to Build Your Email List Quickly
Are you familiar with the saying “The money is in the list.” There is a lot of truth to this. Just imagine for a moment if Facebook or any of the other Social Media platforms you are using to promote your business were to go away tomorrow, where would that leave you?
Social Media is a great tool to start conversations, get noticed, build a following, and have people interested in you and what it is you are offering but where the magic really happens is inside your list. And here is why:
You control and own your email list.
Have you ever noticed how few people actually get to see your Facebook posts? Frustrating I know because you worked so hard to get those followers in the first place. It’s actually Facebook deciding who they show your posts to based on their elaborate set of rules of what they consider being the best possible user experience.
Your goal is to move the people who have shown interest on Social Media over to your email list and that is why list building is a daily priority if you want to have a successful online business.
Inside your list is where you build a relationship with your prospects, where they have an opportunity to really get to know you and what you stand for.
People buy from those they know, like and trust and that is a process that does not happen overnight.
That is why it is crucial to consistently provide value to your tribe.
Think about it this way: If you just went out on a first date with someone, you probably would not go away for a long weekend with him right away. You’d likely be interested in getting to know him a little bit better first, see if his values align with yours, before you agree to that. Am I right?
Well, it is the same thing with your prospects. You are building a relationship over time, where you establish trust through consistently providing value, sharing some of your best stuff, so when the time comes and they are in need of a service or product like yours, they are going to call YOU because you are on top of their mind.
So how do you get people sign up to your email list?
Here are 5 surefire ways that will help you do just that.
1) FREE GIVEAWAYS
This has got to be my absolute favorite one. Create an irresistible giveaway (also known as a lead magnet) you know your audience wants to get their hands on. To find out what that is ask them, start a conversation in a group, survey your existing list or simply talk to your ideal clients what would be of great value to them. I have found checklists, cheat sheets and guides work really well.
One thing to keep in mind is that your freebie should be tied to the product or service you are selling. It is the entry into your sales funnel where you will eventually present your offer. That is why you want to build a list of quality leads who are excited to hear from you every week and genuinely interested in the product or service you are offering.
Now how do you get your freebie out there? You can seed it organically on Facebook and post it in groups using a tool like LeadPages that allows you capture email addresses.
You can also look into using a scheduling tool like Edgar to auto post your freebie in select groups at different times. In marketing we know that your audience needs to be shown something multiple times before they decide to take the desired action. So if your freebie keeps popping up, your prospects will be more inclined to grab it.
Another really cool way to seed your freebie is to include it as part of your blog post. Create an engaging post and then offer a check list or cheat sheet that is complimentary to the topic you are talking about inside of it. It’s as simple as inserting it via a link even though you might consider using a graphic box to make it stand out more and entice you audience to click on it. You will however need to drive traffic to your post to get eyeballs on it.
And then there is of course paid advertising. You can use Facebook Ads to boost your freebie and show it to your intended target audience.
Also be sure to feature your freebie on your website and official Facebook page. Those are all touch points where your prospects can interact with you and you want make sure it is prominently placed to make it easy for them to grab it.
Start a challenge. Could be 7 days, could be 30 days, you decide. Offer daily tips on a particular subject. This could be a variety of things depending on what business you are in. I’ve seen a lot of health, mindset, business building or yoga challenges out there. When somebody signs up they receive a sequence of emails on the subject. What I recommend to my clients is to also create an organic hashtag to go along with it and incentivize people to spread the word by giving them the opportunity to win a price (this could be a tool kit, a free business strategy session, a private yoga class or a book you send to the winner.)
3) PREVIEW CALLS:
Another thing you can do is invite people to come on a preview call where you share great content and provide value tied to a specific program you are offering. This is a little bit more elaborate and requires planning in advance because you want to make sure you are presenting stellar content as your prospects are just getting to know you. Great if you are a coach or mentor.
I recommend to open it up to a Q&A session at the end where you can have one-on-one conversations with your prospects and give them a little taste of what working with you looks like. It is also your opportunity to direct them to your sales page or invite them to a complimentary strategy session.
This is a great way to build your email list. Create a webinar on a topic your audience struggles with. Again do your research to find out what your audience really wants to learn about and then offer a 1 hour webinar where you teach this topic. Don’t forget it has to tie into the product or service you are ultimately going to sell. After you provide a ton of value towards the end of the webinar it is ok talk about your product or service and give people an opportunity to purchase it or book a call with you. For that you got to make sure you have their undivided attention till the end, so you might want to mention upfront that there will be a special bonus available only to those who stay until the end and remind them a couple of times while you are teaching your content.
5) MEET-UPs, NETWORKING EVENTS
I find there is nothing more powerful than having a personal conversation. Any time you go to a networking event, tell people what it is you do and when you collect their cards, ask for permission to add them to your email list. If you are speaking at an event, have a sign-up sheet at the reception desk and direct people from the stage to sign up. If you own a fitness or yoga studio, have the sign-up sheet out for new students to fill in.
There are of course more ways how you can build your email list. Personally I have found the above to be the most effective ones for me.
As much as growing you email list is important, I cannot stress enough that building a relationship with your audience is vital to the success of your business. When you communicate regularly and provide value every single time, then you will be top of mind when they need a service like yours.
Now one more thing to stress the importance of list building and that is the dreaded “Unsubscribes”. You see they are inevitable, so don’t take it personal.
They are going to happen with every email you send out and here is why this is a good thing. They were not strong leads to begin with, so it’s better to have a list of people who appreciate your content and engage with it than having a bunch of dead leads who never even open your email. (Eventually you might want to purge those from your list for that very reason.)
As a small business owner you have a limited budget to advertise your products and services, so you want to make sure you take advantage of the tools that are available to you for FREE and email marketing is one of them.
About the author:
Simona Ksoll is a marketing strategist living in Los Angeles, California. She teaches women entrepreneurs marketing, business building and mindset strategies to grow their business.